CLIENT: Cup Noodle

AGENCY: Dentsu

DIRECTOR: Hiroki Ono

Ace Kei Nishikori suffered from a wrist injury back in August 2017 which caused him to withdraw from competing for the rest of last year. Without being able to play a match for over 5 months, he hopes to come back better and stronger. “I want to make sure I’m in top form when I’m back on tour so I’m in a position to win a Masters or grand slam title. I also hope I’m mentally stronger and hungrier next season.”

Take a look into Kei’s winning mindset through this spot, Cup Noodle “Hungry to Win” starring Kei Nishikori.