AGENCY: Dentsu

DIRECTOR: Kazuaki Seki

3 cities, 3 time zones, 1 performance, titled ‘Eliminate the Distance’, Vol 1 of the ‘Future Experiment’ was a campaign for NTT Docomo. With the technologies of Rhizomatiks and NTT docomo, we were able to create a seamless performance of the group ‘Perfume’ in which each member performed live as one from New York, London and Tokyo.

Creative Direction:
Kaoru Sugano (Dentsu Lab Tokyo)
MIKIKO (elevenplay)
Daito Manabe (Rhizomatiks)