AGENCY: Dentsu

DIRECTOR: Chris Sargent

For this Toyota’s “Start Your Impossible” spot, we feature the inspiring Paralympian Andrea Eskau. Andrea has won 37 World Championship medals and is a 27-time World Champion in handcycling, Para biathlon and Para cross-country skiing. Toyoya worked with Andrea to provide her vehicle with the technology of Toyota Gazoo racing and Toyota TMG, inspired by her unrelenting determination to challenge what’s possible. This spot was shot in the cold months of December in Germany and despite the cold and rain, we were able to create the picture we were after. We are grateful to have worked with such an incredible dream team and we hope you enjoy! #StartYourImpossible