CLIENT: UNIQLO

AGENCY: TBWA Hakuhodo

DIRECTOR: Takumi Shiga

This campaign was collaborated with real people, on how they would incorporate the wear into their personal style; from a designer, a fashion blogger, a skateboarder to a musician. The variety of these influencers brought the excitement in the spot. The film was edited using photography of Tommy Ton, one of the most popular fashion photographers in the world now. We shot in Manhattan and Brooklyn, under the hot NY summer heat.