On January 5-8, 2017, Toyota unveiled a futuristic concept car along with a brand film during the CES event held in Las Vegas. The high tech concept car and the film received considerable attention for their innovation and originality. The film itself, titled “Toyota Concept-i”, was just released online on February 26, 2017.
Mt. MELVIL’s director Laurent Barthelemy directed the futuristic and innovative brand film. It introduces Toyota’s vision for the near future of automobile technology. The car is built in a way in which every element of the vehicle is designed to strengthen the user experience. The film’s narrative is based around a personable relationship that develops as the built in Artificial Intelligence, ‘Yui’, learns more about the driver, ‘Noah’.
You can view the full film here.