This heart warming spot focuses on the story of families. Capturing special moments in our lives from the ordinary to the occasional, while showcasing the product feature of the camera capturing voice recordings that can be added as a code to the photo. We shot with a small crew and real families that translates on camera.
This campaign was collaborated with real people, on how they would incorporate the wear into their personal style; from a designer, a fashion blogger, a skateboarder to a musician. The film was edited using photography of Tommy Ton, one of the most popular fashion photographers in the world now.
As we grow into adults, we have more things we want to explore. The energetic spot touches on just that. We shot this during the wildfires in the mountains of LA which brought on logistical challenges, but we were able to pull off a fun shoot.