For this spot for Google Pixel, the idea was to inspire people to take more photos with the phone and to showcase the various camera features. We searched around LA for inspiring photo moment locations, and despite the tight schedule and some weather issues, we were able to create this energetic spot.
For this shoot with our director Yukihiro Shoda, we created homages inspired by various famous films from sci-fi, action, romance to comedy. Filming 6 spots in two days was intense, but it was a blast with an amazing crew. Can you guess which films the inspirations were pulled from?
For this project, we flew to Nicaragua to capture an incredibly moving story of a Paralympian who suffered and overcame every challenge of Cerebral Palsy.
This film is part of the global campaign for Toyota and the International Olympic Committee #startyourimpossible.