meanswhile 2026 SS collection with Macoto

meanswhile 2026 SS collection with Macoto

TV Commercial

KATA ARCHIVE is a digital magazine launched by CHIKAKO TAKEMOTO, placing dancers and physical expression at the center of its platform.
For its launch, Mt.MELVIL curated brands and artists who resonated with the project’s vision, and produced a look movie for meanswhile’s 2026 Spring/Summer collection. Meanswhile is a Japan-based fashion brand with a distinct philosophy and worldview, recognized by audiences both in Japan and internationally, including through exhibitions in Paris.

Joined by a next-generation production team and internationally active dancer Macoto, the project explores a new visual expression where the physicality of dance and the philosophy of the brand intersect—marking a creative challenge for the brand as well.

CLIENT

meanswhile

LOCATION

Tokyo, Japan

PERIOD

2025

TEAM

Director:

Akira Hayakawa

CD/Movement Director:

Chikako Takemoto

Casting Director:

Joel Shohei

DP:

Ryosuke Sato

Gaffer:

Ryo Ueda

AD:

Yusuke Tamura

Editor:

Mizuho Yonemoto

Photographer:

Kotaro yamamoto

Stylist:

Hisataka Takezaki (meanswhile)

Mt. MELVIL EP:

Airi Yamawaki

Mt. MELVIL Producer/Account Executive:

Mutsumi Gustavich

Project Manager:

Ayumi Watanabe