Rays

Rays

TV Commercial

Mt. MELVIL was engaged as the production service, working closely with director Suguru Takeuchi and Team Robot. From the start, pre-production felt like a pressure cooker- heating up relentlessly until it finally released during production in a burst of adrenaline at high speed.
The shoot brought together over 50 customer cars, camera cars, FPV drones, custom rigging, and even rollerblade-operated BTS coverage capturing the action from every angle.
It was a fun, exciting, and deeply addictive experience. Special thanks to RAYS and Hakuhodo Kettle for giving us the playground to push creative boundaries.
We’d love to do more of these together.

CLIENT

Rays

LOCATION

Los Angeles, CA

PERIOD

2025

TEAM

Director:

Suguru Takeuchi

Agency:

Hakuhodo Kettle

Production:

Robot

EP:

Rei Igarashi

Producer:

Yuto Fukuhara

Production Manager:

Nishikawa Sota

EP (LA):

Miki Murata

Producer (LA):

Motoki Tomatsu

Prod. Supervisor:

Sam Rowin