Suntory Whiskey’s collaboration with other companies and creators resulted in a significant project. The 100th-anniversary video, directed by Sofia Coppola, celebrates the brand’s history and enduring spirit. Led by John Potter and produced by Yuriko Mitsuyama, the project involved over 200 videos, each requiring rights clearance from multiple entities. Technologies like AI helped identify licensors worldwide, ensuring legal use. Negotiations and extensive research efforts supported the project, with teams in the US and Japan reaching out to diverse stakeholders. Gratitude is extended to the entire team. Notably, the dedication felt like becoming part of Suntory’s advertising history.
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