CLIENT: TOYOTA

AGENCY: Dentsu

DIRECTOR: Laurent Barthelemy

For our second story for Toyota’s “Start Your Impossible” campaign, we introduce Ming and Jiang, two teens in Jilin, China who aspire to become Paralympic snowboarders. The two have met through a professional training program a few years back, and have since been living together with other aspiring Paralympic winter sport athletes. Their personalities are seemingly ying and yang, but their bond has grown to be as strong as a real family. We were moved by how the girls support each other both emotionally and physically. Despite tough moments, the two continue to look forward together. Their attitude of ‘nothing is impossible when we are together’ shines through the film. We hope this inspires you to recognize the support around, as well as to support those who are challenging their impossible story.